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StarTrek Fleet Command has some pretty impressive retention numbers
It’s not often that I get a PR email containing an infographic that makes me sit up and take notice. The mail I received yesterday from Scopely broke the mould. Their MMO/strategy game Star Trek Fleet...
View ArticleUnderstanding Subscriptions
Subscriptions are becoming a common part of the gaming landscape, as Microsoft Games Pass reaches 18 million subscribers, Apple pushes its Arcade service and Google, Amazon and others try to get in on...
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The UK Games market grew to £7 billion in 2020
UK trade body UKIE has put out an infographic capturing the size of the UK games market and pegs it at £7 billion in 2020. Looking at the infographic, several points stand out: Digital console...
View ArticleThe different uses of KPIs and metrics – Making a better game versus raising...
Many games companies struggle with how to use their metrics and Key Performance Indicators (KPIs) effectively. They are conflicted because game metrics have two different purposes: Comparison and...
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Cryptocurrency, NFTs and pay-to-earn: the new world or a gigantic Ponzi scam?
Twice in my career, I have been at the forefront of massive change. In 2000, I was an Internet analyst at Deutsche Bank advising middle-aged men (and they were all men) on how this new nerdy Internet...
View ArticleWeb 3.0: from cynicism to evangelism
I am continuing my quest to understand this third major transition in the technology / games markets in my career (first: the Internet; second: free-to-play; now: the blockchain). I feared that I...
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Web 3.0: Crypto-currencies, the blockchain, NFTs and pay-to-earn
Cryptocurrencies, the blockchain, NFTs and pay-to-earn: 4 separate growth areas that promoters and shysters conflate, to the detriment of us all. The crypto/blockchain/NFT bubble continues apace....
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Why is the Microsoft Store so bad?
I just saw a chart from Martin Nerurkar about the sales of his game Nowhere Prophet by platform. He followed up with this tweet: And if you’re wondering why the Microsoft Store isn’t on this graph,...
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What does inflation mean for the games industry?
I’ve recently been asked to think about what rising inflation (8.2% in the UK in June; 9.1% over the last 12 months in the US) means for the video game industry. There are three areas to think about:...
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Is Microsoft buying Activision market share?
I’m spending some time getting back up to speed on the major players in the games sector as part of my increased involvement in Hiro Capital, and this chart in the Activision Blizzard annual report...
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